Newsletter · Every other week

Sold!

Market intel for owners thinking about exit — and the advisors who guide them

Most M&A content is written by buyers, for buyers. Sold! is the other side — a newsletter written every other week for the people who built the business, and the CPAs, attorneys, and wealth advisors in their corner.

Real multiples. Plain English. From someone who’s actually done the deal.

What you get

  • Real Multiples From Real Deals

    What businesses like yours are actually selling for. Anonymized, regional, current — not BizBuySell averages from 18 months ago.

  • One Big Idea Per Issue

    What's moving in seller-side M&A this month, in plain English, from someone who's done the deal himself.

  • Policy & Lender Changes That Affect Your Deal

    SBA, tax, and lending shifts that change what your business is worth — translated for owners and the advisors who answer their questions.

  • The 3–5 Best Things Worth Reading

    Curated, not aggregated. Each link with two sentences on why it matters.

  • One Playbook Every Issue

    Specific. Actionable. "What to fix 18 months before you sell." "What kills deals between LOI and closing." "What your CPA should be doing right now."

Who it’s for

Business owners thinking about an exit. Whether you’re 18 months out or 5 years out, the better you understand the market you’ll eventually sell into, the better the outcome. Sold! gives you the same intel sophisticated buyers and bankers see — without the jargon.

CPAs, attorneys, and wealth advisors. Your clients ask you about exit value, deal structure, and timing. Sold! gives you specific, current, regional data points so you can answer with confidence. Forward issues to the clients who’d benefit.

What you won’t find here

  • Generic “how to sell a business” content you’ve already read
  • BizBuySell averages from two years ago
  • Buyer-side cheerleading
  • Anything trying to sell you a service in disguise

What you will find

A 5–7 minute read every other week with five sections:

  1. 🔥 The Signal — one big thing happening in lower-middle-market M&A and what it means
  2. 📊 Market Intel — real multiples, deal data, regional signals
  3. 📰 Worth Reading — 3–5 curated links with a sentence on why each matters
  4. 🎓 The Playbook — one tactical, owner-actionable insight
  5. 😄 The Closer — something worth ending on

A note from Brecht

I built and sold my own software company over 13 years using a competitive bid process — six LOIs on the table, sold to the right buyer at the right price. Before that I closed over $250 million in commercial assets as a CRE broker and auctioneer.

I started Arx because most owners get stuck between two bad options: brokers who post a listing and pray, or investment banks that won’t return their calls. Sold! is the same idea applied to a newsletter — give owners (and their advisors) the intel they actually need, written by someone who’s been in the chair.

Reply to any issue. I read every email.

— Brecht

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